inspired, timely marketing to help you meet your business goals

We'd like to be your marketing partner. It's that simple. With years of experience creating successful campaigns for organizations of every size, we've learned a lot about what works and what doesn't. We'd be excited to come up with new strategies to help your business grow.

Affinity Marketing Services was an early adopter of the outsourced model of project implementation, which allows us to provide innovative, leading-edge services for less than you'd pay with a traditional agency, making your investment go further.

We'd like to work with you to develop creative solutions to enhance your brand identity and motivate customers to action. Our work stands out, gets noticed, and produces results. Let us serve you!



marketing, graphic design & web development


Branding is integral to everything we do for our clients — it truly guides all other aspects of marketing and design. Whether you need only a simple logo or a full brand overhaul, we can help your business move in the right direction to build a positive image in the marketplace.


We believe great graphic design lends credibility to everything you do. We design materials — print and digital — to build your brand, define your message and help grow your business. From logos, collateral materials and direct mail campaigns, to websites and online advertising, we blend strategy and creativity to develop visual messaging that best represents your company and brand. Put our experience to work for you.


A great interactive web presence is the foundation of any marketing strategy. We produce intelligent websites that are highly functional and sure to heighten your brand. Beyond the visual aspects, we build sites that generate the appropriate search engine ranking to attract and engage more potential customers. We can also work with you to improve or create a social media presence that promotes your brand, product or service.


We can't say we do everything, but we come close.

  • Strategic Development
  • Merchandising
  • Packaging
  • Apparel
  • Logo Products
  • Interior Design
  • Event Coordination
  • Direct Mail
  • Radio Ads
  • Video Production
  • Unique Solutions for any Challenge


The section is currently being updated. Samples of recent web work are here and we will be adding samples of our other work soon. Sorry for the inconvenience.



your ‘go-to’ creative team

Affinity Marketing Services is a Grand Rapids-based marketing, graphic design and web development studio. We've been helping people like you for over 15 years now. For most of our clients, we started with an initial project, things clicked, and we’ve ended up building some great long-term relationships along the way. We really like to be known as your ‘go-to’ team, the professional creative partner our clients rely on, trust and know. We enjoy helping clients develop a strong identity and creating effective promotions to support their overall business goals.

JayCloseupbwjay brooks | creative director, principal & co-founder

Jay Brooks has over 25 years experience involving every aspect of marketing processes, from graphic artistry, to retail merchandising and store design, to leading teams in developing and implementing complex marketing strategies. Prior to starting Affinity Marketing Services, Jay spent 8 years as Director of Marketing for Family Christian Stores. But perhaps Jay's greatest asset is his ability to think beyond the expected and lead others to success.

strategic partners

Our team expands based on the needs of the project. We work closely with a small group of trusted partners that includes experts in a variety of fields, and we are continually ready to develop new partnerships to fulfill the unique needs of a specific client project.

Please contact us if you are interested in discussing a project.



Affinity Marketing Services
1863 Eastbrook St SE
Grand Rapids, MI 49508

iconphone(616) 243-6095

Take a moment to let us know a little about your plans and give us an idea of how we can serve you. We're looking forward to getting better acquainted and working together on a project or two.